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We’re ZLR Ignition. A full-service branding and marketing agency with a human touch.

People don’t just respond to messages; they respond to how messages make them feel. By leaning into the human emotions, motivations and behaviors that shape decision-making, we build brands that go beyond getting noticed to form deep, meaningful connections — which is something that AI just can’t replicate.

90% of decisions and behaviors are shaped by feelings, not logic.

We help people become Smarter. Healthier. Happier. Safer. Financially Secure. More connected to the people and communities where they live.

Or as we like to say, we help people find their well. Many of the brands we work with focus on one or more of the eight dimensions of wellness, which makes behavior change central to what we do.

See the work

Our Approach? We spark change through purpose, insight and creativity.

When you work with us, you’ll see that we approach every marketing challenge with depth and intention, digging deep into the heart of the problem so we can create solutions that drive real change. Here’s how:

Celebration graphic announcing ZLR Ignition as a 2025 Google Premier Partner.

I. Seek Purposeful Impact

We start with figuring out the outcome we need to make for our clients — or what we call the purposeful impact. We hold ourselves accountable by measuring real results and using those insights to continuously refine and optimize our impact.

II. Uncover Human Truth

Through research, we discover a real and relatable observation about human nature that helps us understand why people do what they do and think how they think.

III. Unleash Tuned-in Creativity

Most branding and marketing agencies will tell you, “We think outside the box.” But we’re intent on creating inside the box. That doesn’t mean our work is cookie cutter — it just means that we create within the constraints of the purposeful impact and human truth to make standout campaigns that really connect.

Are you an ignitor?

We're always looking for new bold, creative and strategic brand builders. Check below for open positions. If we’re fully staffed and you’d still like to be on our radar, send us your resume and a cover letter. We’ll hang on to it for future consideration.

Let’s

TALK