Marketing your CSR program as an integral part of your brand.

A new corporate insurance: Do good and talk about it. In detail.

A new corporate insurance: Do good and talk about it.  In detail.

Here at ZLRIGNITION we’ve enjoyed seeing national brand work which focuses on corporate social responsibility (CSR). Just this week, AdWeek featured Pantene’s efforts to bolster women’s image in American culture as unapologetically equal to their male counterparts. The ad had nothing to do with its shampoo and everyone loves it.

It’s true: The research is mixed on whether or not CSR marketing has immediate returns. It will likely strengthen affinity for current...

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