The Challenge

Over 50,000 U.S. adults die each year from vaccine-preventable diseases – more than breast cancer, HIV/AIDS and motor vehicle accidents. Yet adult immunization rates remain low.

The Smart

Research showed there’s a pervasive belief that the need for immunizations ends at childhood.

The Bold

An awareness campaign that encourages adults to “Take your shots like a kid.” Messaging educated adults about the threat of diseases like shingles, pneumonia and pertussis, and the immunizations available to prevent them.

The Results

This campaign has been so well received by Coalition members throughout Iowa, they have run it in their local communities, extending the exposure and reach of the campaign.