Powerful Social Video

  • 99 Restaurants Logo
  • Canteen in the Alley - Vertical Social Video
  • Image Carousel for Instagram
  • Darrel's Place - Vertical Social Video
  • Animated GIF for Twitter
  • Kalona Brewing Company - Vertical Social Video

The Work

Iowa Tourism's 99 Restaurants Campaign

99 counties. 99 restaurants. Iowa Tourism had a comprehensive list of great places to eat while criss-crossing the state of Iowa. The challenge was to make a long list come to life. We wanted tourists' stomachs to grumble and their taste buds to ignite. 

Our research and strategic approach resulted in the capture and creation of enticing video. The chef or owner interviews allowed the viewer to connect with the place, while the artfully shot dishes piqued an interest in the local flavor. We shot the video vertically and kept the edited length short to improve engagement and viewthroughs on social media. And the raw video was further leveraged to create bonus content that matched the campaign style while mirroring best practices for specific social media channels. 

Success tastes good.