Iowa Economic Development Authority

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The Work

The Challenge

The perception of Iowa is that it’s an agriculture state. There is no denying that it is. The problem is the decision makers who decide where to locate, expand or relocate their business throw that fact up as an excuse not to consider Iowa.

The Smart

Iowa is agriculture. Corn is our oil and fuels virtually everything we do. Agriculture is why we're at the heart of the bioscience revolution, why we're strong in advanced manufacturing and why we became a capital for financial services. We call this thriving, diverse business environment an "agronomic ecosystem."

The Bold

ZLRIGNITION didn’t just claim that Iowa was great for business. We built our case around the facts. To make the facts even more relevant to the audience, we targeted ads and messages to specific industries that thrive here: biosciences, advanced manufacturing and financial companies.

“We are proud to work with ZLRIGNITION in our efforts to promote Iowa as a great place to do business. ZLR hit the ground running when we selected them as our partner in 2012, and because they really listen to our needs and understand our goals and challenges, together we have been able to successfully execute our strategic marketing plan.”
– Tina Hoffman, Marketing & Communications Director, Iowa Economic Development Authority