The Future of Brand Health

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Brand Insight The Future of Brand Health Marketing is more complex than ever. The same laser focus and discipline you use to grow your brand must also be applied to protecting it. Today, 58% of marketing leaders say their organization’s view of brand…

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ZLR Ignition Named Google Premier Partner

Celebration graphic announcing ZLR Ignition as a 2025 Google Premier Partner.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media ZLR Ignition Named Google Premier Partner ZLR Ignition is proud to announce we have achieved 2025 Premier Partner status, the highest tier of the Google Partners program. This prestigious recognition is awarded to the top 3% of Google Partners, highlighting exceptional expertise…

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It’s a 3-peat!

ZLR Ignition receiving award for the Drake Relays Wellness Challenge at center court of the Knapp Center.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Kudos It’s a 3-peat! At ZLR Ignition, we bring our A-game in everything we do — whether delivering outstanding work or inspiring one another to live well. That’s why we’re thrilled to be named the Drake Relays Wellness Challenge winner in the small…

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Mastering Medicare Marketing

Medicare-aged couple sitting together on couch with laptop computer.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Brand Insight Mastering Medicare Marketing Every fall brings the annual enrollment period (AEP), when eligible Americans can change their health care coverage, including signing up or switching plans to join the estimated 33 million people with a Medicare Advantage plan.1 Health insurance carriers…

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Truths & Trends in Media

A woman working on a laptop at a table.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media Truths & Trends in Media ZLR Ignition Director of Media Jess Kennedy recently sat down for an interview with the digital production studio, Assemble. Jess talks taking on trends in the ever-changing world of media and shares tips for igniting your brand…

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Woman-owned business recognition

Graphic with photo of ZLR Ignition CEO and President Xan McNelly with the logo, "certified WBENC, Women's Business Enterprise."

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Kudos Woman-owned business recognition ZLR Ignition is proud to announce its re-certification by the Women’s Business Council Development Center – Midwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). This marks the third consecutive year the branding and integrated…

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Mind Readers

Phrenology head.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Brand Insight Mind Readers When you read minds, you change hearts. Think of a super power you wish you could have as a marketer in charge of moving your brand forward. If you said, “reading your audience’s mind,” then we want to let…

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Explosion in digital media buying and you

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media Explosion in digital media buying and you ZLR Ignition experts weigh in. The last few weeks advertising and marketing trade publications have been covering a handful of polls that reveal interesting trends in digital media buying. eMarketer just came out with its…

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