Rethinking Reach in the CTV Era

By John | November 12, 2025
Young woman at home watching streaming content on a TV, holding a remote as brand advertising plays on the screen.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media Rethinking Reach in the CTV Era A Guide for Advertising and Brand Marketing Leaders TV viewing has officially entered a new era. For the first time, adults are spending more time with connected TV (CTV) than with traditional programming — by a…

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ZLR Ignition Named Google Premier Partner

By John | March 12, 2025
Celebration graphic announcing ZLR Ignition as a 2025 Google Premier Partner.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media ZLR Ignition Named Google Premier Partner ZLR Ignition is proud to announce we have achieved 2025 Premier Partner status, the highest tier of the Google Partners program. This prestigious recognition is awarded to the top 3% of Google Partners, highlighting exceptional expertise…

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