Rethinking Reach in the CTV Era

By John | November 12, 2025
Young woman at home watching streaming content on a TV, holding a remote as brand advertising plays on the screen.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media Rethinking Reach in the CTV Era A Guide for Advertising and Brand Marketing Leaders TV viewing has officially entered a new era. For the first time, adults are spending more time with connected TV (CTV) than with traditional programming — by a…

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