The Future of Brand Health

Brand Insight

Marketing is more complex than ever. The same laser focus and discipline you use to grow your brand must also be applied to protecting it. Today, 58% of marketing leaders say their organization’s view of brand safety now encompasses how they form partnerships, choose suppliers and make key business decisions that directly impact a brand’s reputation.

And the stakes? They’ve never been higher. Cybersecurity and data protection account for four of the top five risks facing the C-suite—a clear sign that trust is more than a communications goal. It’s a business imperative.

That’s why ZLR Ignition created Beyond the Brief: Where Brand Strategy Meets Brand Security—a free white paper designed for marketing and branding professionals who want to stay creative and in control. It’s a practical guide to navigating the fast-moving worlds of marketing, advertising and public relations, while strengthening brand protection and preserving brand reputation.

Ready to strengthen your brand?

Get insights on safeguarding your brand reputation while elevating your marketing, advertising and public relations efforts. Download Beyond the Brief: Where Brand Strategy Meets Brand Security

You’ll uncover today’s most prevalent—and preventable—threats to brand reputation, from cyberattacks and ad fraud to compliance risks and inconsistent branding. Even more importantly, you’ll gain actionable approaches to strengthen:

Your team’s awareness and role in preventing cyberthreats, as marketing increasingly intersects with data security.
Paid media oversight, with tips for putting safeguards in place to keep your message meaningful and your brand protected.
Straightforward steps that will help you deliver your brand’s visuals, voice and vibe consistently, while remaining compliant with legal and regulatory standards.
Crisis readiness, with elements to evaluate potential brand risks, plan and activate a response strategy when needed.

Prioritizing Brand Protection

The white paper also provides helpful guidance for selecting the right marketing partner, detailing the best-in-class compliance standard, System and Organization Controls 2 (SOC 2^®). This nationally recognized framework evaluates how well an organization safeguards customer data across five key trust principles: security, availability, processing integrity, confidentiality and privacy.

ZLR Ignition takes the protection of our clients' information seriously, which is why we are proud to participate in this rigorous and voluntary evaluation.

Download Beyond the Brief: Where Brand Strategy Meets Brand Security.

58% of marketing leaders say their organizations are rethinking what brand safety really means.