Is your brand your purpose?

A close-up of the Weight Watchers mobile app icon on a phone screen.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Brand Insight Is your brand your purpose? Successfully rebranding. Weight Watchers is changing its brand to WW. Why? Because it is changing its purpose. It is redefining its reason for being and using a re-brand to change the company and consumer perception.  …

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Don’t be a cookie-cutter brand

Dough with flower shapes cut out using a cookie cutter.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Brand Insight Don’t be a cookie-cutter brand Differentiate yourself. Roll. Stamp. Repeat. You see it all the time in advertising. Companies in the same industry using similar branding approaches that could be almost interchangeable. This cookie cutter method works fine — if you’re…

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’Tis the season for holiday advertising

Red and gold glass ball ornaments reflecting light while hanging on a dark green Christmas tree branch.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media ’Tis the season for holiday advertising Or not. Managing your ad dollars. The holiday season is upon us, and if you are an advertiser, this is a great time of year to generate attention and capitalize on the good spirit of consumers….

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Breaking away from the herd

Artistic drawing of three bison running to jump over a cliff.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Brand Insight Breaking away from the herd Recognize when your brand is unrecognizable. Have you ever perused the websites of large wireless providers? Or really watched and listened to one of their ads? That’s ok, because they tend to all say the same…

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Embracing your brand identity

ZLR Ignition team members gathered around a large conference table with plates of food and notepads in front of them.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Brand Insight Embracing your brand identity Creating on-brand culture. You’ve done the hard work of defining your new brand or refreshing a brand that has gone stale. The world is looking up and your customers are embracing the new approach and attitude. And…

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What’s your brand DNA?

Man wearing beret in front of French and British flags.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Brand Insight What’s your brand DNA? Realizing your assumptions were wrong. Growing up my grandparents spoke French. My father spoke French. My aunts and uncles spoke French. We had French food, celebrated holidays in the French tradition. We were French. My name is…

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