Is your brand your purpose?

× Home Expertise Work Culture News Contact LET’S TALK Back Brand Insight Is your brand your purpose? Successfully rebranding. Weight Watchers is changing its brand to WW. Why? Because it is changing its purpose. It is redefining its reason for being and using a re-brand to change the company and consumer perception.   Weight Watchers…

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Don’t be a cookie-cutter brand

× Home Expertise Work Culture News Contact LET’S TALK Back Brand Insight Don’t be a cookie-cutter brand Differentiate yourself. Roll. Stamp. Repeat. You see it all the time in advertising. Companies in the same industry using similar branding approaches that could be almost interchangeable. This cookie cutter method works fine — if you’re a cookie…

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Breaking away from the herd

× Home Expertise Work Culture News Contact LET’S TALK Back Brand Insight Breaking away from the herd Recognize when your brand is unrecognizable. Have you ever perused the websites of large wireless providers? Or really watched and listened to one of their ads? That’s ok, because they tend to all say the same thing —…

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Embracing your brand identity

× Home Expertise Work Culture News Contact LET’S TALK Back Brand Insight Embracing your brand identity Creating on-brand culture. You’ve done the hard work of defining your new brand or refreshing a brand that has gone stale. The world is looking up and your customers are embracing the new approach and attitude. And yet something’s…

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What’s your brand DNA?

× Home Expertise Work Culture News Contact LET’S TALK Back Brand Insight What’s your brand DNA? Realizing your assumptions were wrong. Growing up my grandparents spoke French. My father spoke French. My aunts and uncles spoke French. We had French food, celebrated holidays in the French tradition. We were French. My name is Louie Laurent….

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Mind Readers

× Home Expertise Work Culture News Contact LET’S TALK Back Brand Insight Mind Readers When you read minds, you change hearts. Think of a super power you wish you could have as a marketer in charge of moving your brand forward. If you said, “reading your audience’s mind,” then we want to let you in…

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