What We Do

We're an award-winning, results-oriented branding agency in Des Moines, Iowa. One truth drives us. Bold Brands Win. "Bold" sounds kind of risky. But we've found if we're smart about your audience, and know what motivates them, then we can come up with bold ideas that actually feel safe. To get at these insights, we use proprietary research techniques to see into the hearts and minds of consumers. This will give your company the confidence to be bold. And help you take your brand as far as you've always wanted. Maybe even beyond.


News

Bold Brands Win If They Resonate

Bold Brands Win If They Resonate - Mar 16, 2016

When bold feels safe.

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Is this the kind of agency you need?

Is this the kind of agency you need? - Aug 21, 2015

Sure, a BIG agency sounds pretty good - plenty of project coordinators and studio artists churning out your work day in and day out. But is the "work" or the commodity moving the needle? Like a dinosaur, many agencies grow massive bodies of staff to push the work through the system. The brains of the operation are kept far away from the body, except when it's RFP time.

At ZLRIGNITION we take a "Big Brain, Small Machine" approach - adding value to our clients'...

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UnityPoint Health Brand Campaign Earns Telly Awards

UnityPoint Health Brand Campaign Earns Telly Awards - Jul 14, 2015

ZLRIGNITION and UnityPoint Health were honored with regional Telly Awards for television commercials the agency produced for the UnityPoint Health True Stories brand campaign. The campaign spots earned bronze awards in the Branding and Health and Wellness Categories.

Telly Awards are given annually to recognize outstanding film and video production including television commercials, videos and films, as well as local...

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UnityPoint Health Campaign Earns Advertising Honors

UnityPoint Health Campaign Earns Advertising Honors - Jun 02, 2015

True Stories of care coordination at UnityPoint Health have earned the health system and ZLRIGNITION three national Healthcare Advertising Awards. The recognized work included television and print advertising as well as special video production. The True Stories campaign developed by ZLRIGNITION for UnityPoint Health focuses on patient stories that vividly describe how care coordination among UnityPoint Health hospitals, clinics and home health care leads to better...

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