The Iowa Clinic
Vasectomy Marketing Campaign
The Iowa Clinic vasectomy poster that shows a pickle ball paddle with two yellow wiffle balls hovering above it. It reads, "Getting a vasectomy takes balls. Before you find yourself in a pickle, schedule your vasectomy. iowaclinic.com/snip."

Challenge

Motivate more men to get a vasectomy, even though it’s a procedure they’ve been dodging.

Truth

Men are always looking for a guilt-free reason to kick back and watch the big games and tournaments. Scheduling a vasectomy just before March Madness or The Masters gives them the perfect excuse to claim the remote, put their feet up and recover like a champ — doctor’s orders. Plus, their spouse may reward them with a cold one for being the current household hero.

Results

All vasectomy appointments were filled during the campaign timeframe.

A hand holding a mobile phone displaying a vasectomy social media story ad for The Iowa Clinic. It shows a smiling man dressed in white, retro athletic attire with sunglasses and a white head- and wristband holding a basketball at his hip against a periwinkle-colored background. It reads, "The ball's in your court. Schedule your vasectomy. Book now."
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