The Iowa Clinic
Vasectomy Marketing Campaign

Challenge
Motivate more men to get a vasectomy, even though it’s a procedure they’ve been dodging.
Truth
Men are always looking for a guilt-free reason to kick back and watch the big games and tournaments. Scheduling a vasectomy just before March Madness or The Masters gives them the perfect excuse to claim the remote, put their feet up and recover like a champ — doctor’s orders. Plus, their spouse may reward them with a cold one for being the current household hero.
Results
All vasectomy appointments were filled during the campaign timeframe.


Let’s
Let’s