Iowa State University
Answering students’ burning questions

Video content to satisfy curiosity.

Although getting ready to head to college is an exciting time in a teen’s life, it can also be wrought with uncertainty and questions. How will I fit in? What’s life really like in college? What can I expect out of my next four years? Those are just some of the questions we set out to answer with our Iowa State #NextFour video series.


For this series, we asked an array of Iowa State students to host the videos and show the diversity of student perspectives. Clocking in under one minute, each video gave a glimpse of life at Iowa State, whether it was focused on dining options, student support or how to gameday like a Cyclone.


The goal was to enable students to explore Iowa State on their terms, creating engaging content for Iowa State University’s Admissions YouTube page. By showcasing the student experience in a way that connects with Gen Z and producing content that can be built upon for years to come, it’s safe to say these goals were met.