AI Changed Search. Here’s How to Adapt.

Illustration of internet search bar going through magnifying glass with artificial intelligence results on the opposite side. Search bar reads the start of "Best marketing…"

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media AI Changed Search. Here’s How to Adapt. AI isn’t changing the fundamentals of marketing. It’s exposing them. Showing up with the right message, in the right places, often enough to be remembered has always been the goal. What’s changing is where that…

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Why Google Premier Partner Gets You More

2026 Google Premier Partner badge set atop waves of ZLR Ignition brand colors and lines.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media Why Google Premier Partner Gets You More Great creative sparks interest. Digital expertise and strategic media help the right people see it. Together, they drive results. That’s why we’re proud to once again earn Google Premier Partner status—placing ZLR Ignition among the…

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Rethinking Reach in the CTV Era

Young woman at home watching streaming content on a TV, holding a remote as brand advertising plays on the screen.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media Rethinking Reach in the CTV Era A Guide for Advertising and Brand Marketing Leaders TV viewing has officially entered a new era. For the first time, adults are spending more time with connected TV (CTV) than with traditional programming — by a…

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ZLR Ignition Named Google Premier Partner

Celebration graphic announcing ZLR Ignition as a 2025 Google Premier Partner.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media ZLR Ignition Named Google Premier Partner ZLR Ignition is proud to announce we have achieved 2025 Premier Partner status, the highest tier of the Google Partners program. This prestigious recognition is awarded to the top 3% of Google Partners, highlighting exceptional expertise…

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Truths & Trends in Media

A woman working on a laptop at a table.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media Truths & Trends in Media ZLR Ignition Director of Media Jess Kennedy recently sat down for an interview with the digital production studio, Assemble. Jess talks taking on trends in the ever-changing world of media and shares tips for igniting your brand…

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’Tis the season for holiday advertising

Red and gold glass ball ornaments reflecting light while hanging on a dark green Christmas tree branch.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Media ’Tis the season for holiday advertising Or not. Managing your ad dollars. The holiday season is upon us, and if you are an advertiser, this is a great time of year to generate attention and capitalize on the good spirit of consumers….

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