A Refreshed Brand for a New Generation

Iowa State University Freshman Viewbook cover

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Iowa State University A Refreshed Brand for a New Generation Evolving communications for a Gen Z audience. Societal trends across the country are leading to flattening or even declining numbers of students seeking post-secondary education. As Iowa State University prepares for this “new…

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A design as unique as Gen Z

Iowa State University "Create Your Adventure" campaign printed campaign collateral featuring students smiling on campus.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Iowa State University A design as unique as Gen Z Creating a fresh brand identity through brochure design. Societal trends across the country are leading to flattening, or even declining, numbers of students seeking post-secondary education. As Iowa State University prepares for this “new…

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Answering students’ burning questions

Woman smiling while sitting at a table in a dining hall with a meal in front of her.

× Home Expertise Work Culture News & Insights Contact Let’s Talk Back Iowa State University Answering students’ burning questions Video content to satisfy curiosity. Although getting ready to head to college is an exciting time in a teen’s life, it can also be wrought with uncertainty and questions. How will I fit in? What’s life…

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