Everyone knows the dangers of drunk driving. But throughout the years, not much emphasis has been placed on how dangerous drugged driving is. With the first medical marijuana dispensaries opening and the continued opioid epidemic, the Iowa Governor’s Traffic Safety Bureau asked ZLR to help them educate the public on the dangers of drugged driving.

Knowing our demographic (those in their mid-to-late 20s) doesn’t shy away from humor, we came up with the concept of “The World’s Worst Combos.” This way we could get across the dangers of mixing things that shouldn’t be mixed – in a memorable way. Like chain sawing while blind folded. Performing surgery on roller skates. And, of course, driving while high.