It’s one thing to say you care about your members — it’s another thing to provide services that prove it Wellmark Blue Cross and Blue Shield wanted their members to take advantage of additional programs they offered to help people get the most out of their health insurance.

One such program is Blue365^®, where members have access to exclusive deals and discounts on name brand health and wellness products. By creating the positioning that Wellmark does more for its members, we were able to promote this value-added benefit and get more members to sign up for the program.