Iowa Department of Public Health wanted to help teach healthy habits to kids across Iowa — from the importance of washing their hands to knowing the warning signs of concussions. So how do you best reach young kids? Cartoons, of course.

The creative team at ZLR brainstormed 5–6 different cartoon concepts, with one rising above the rest — the Healthy Habit All-Stars.

Creating this series from scratch meant we not only had to develop a cast of characters, we had to give them their own personalities. Lucy is the smartest girl you’ll ever meet. She created Miss Roberta — a robot who knows all there is to know about healthy habits. Then there’s Glenn, who loves tacos and has the best sidekick ever, his talking dog, D.O.G. Together, the team goes wherever a kid has a health-related problem.