Helping members live life to the fullest
× Home Expertise Work Culture News Contact LET’S TALK Back Wellmark Helping members live life to the fullest Validating brand positioning to ensure relevancy. The Wellmark brand has been built around trust for more than 80 years. But does this brand identity still resonate today? ZLR Ignition did exploratory research, gathering insights to ensure consumers…
Read MoreHealthy Habit All-Stars to the rescue!
× Home Expertise Work Culture News Contact LET’S TALK Back Iowa Department of Public Health Healthy Habit All-Stars to the rescue! Creating a cartoon series from scratch. Iowa Department of Public Health wanted to help teach healthy habits to kids across Iowa — from the importance of washing their hands to knowing the warning signs…
Read MoreIntelligent health care meets smart branding
× Home Expertise Work Culture News Contact LET’S TALK Back Telligen Intelligent health care meets smart branding Demystifying a brand. What happens when your company’s work is so highly specialized that no one quite knows what you do? It makes it hard to communicate to your audiences, both internally and externally. When the Iowa Foundation…
Read MoreA new name. A new day in health care branding.
× Home Expertise Work Culture News Contact LET’S TALK Back UnityPoint Health A new name. A new day in health care branding. Centralizing a decentralized organization. In the process of acquiring hospitals and clinics outside of the state, Iowa Health System needed a new name. One that was fresh and reflected their mission of surrounding…
Read MoreDoing more for members
× Home Expertise Work Culture News Contact LET’S TALK Back Wellmark Doing more for members Brand positioning that resonates. It’s one thing to say you care about your members — it’s another thing to provide services that prove it Wellmark Blue Cross and Blue Shield wanted their members to take advantage of additional programs they…
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